Convincing Millennials to Switch Banks: What They Need from You

Today’s financial industry is facing significant competition from rival banks, online banking options, and credit unions. What sets one apart from the next, from the Millennials’ standpoint, may not be what you think. Today’s Millennial is more than willing to switch banks, as they are far less loyal to using the same one they’ve had or the one their parents had. But, to get them to switch, financial insinuations need to offer cutting-edge technology, connectivity, and a high level of innovation. In other words, Millennials want banks that make banking easy, connected, and seamless.